Privacy Policy

At Rustic Roots, your privacy is important to us. This Privacy Policy outlines how we collect, use, store, and protect your personal information in accordance with the Protection of Personal Information Act (POPIA), Act 4 of 2013, and other applicable South African laws.

By using our website, services, or engaging with us, you consent to the processing of your personal information as described below.

1. What Personal Information We Collect

We collect and process the following personal information:

  • Full name

  • Contact details (email address, phone number, delivery address)

  • Payment details (only as necessary for transaction processing)

  • Purchase history

  • IP address and browsing behavior (for analytics and security purposes)

  • Any correspondence sent to us directly

2. How We Use Your Information

Your personal information is used to:

  • Process orders and deliver products

  • Provide customer service and respond to queries

  • Communicate order updates, promotions (only if consented), or policy changes

  • Improve our website functionality and user experience

  • Comply with legal obligations

3. Legal Basis for Processing

We process your personal information on the basis of:

  • Your consent

  • A contractual necessity (e.g., fulfilling your order)

  • Legal obligations (e.g., tax records)

  • Our legitimate interests (e.g., preventing fraud)

4. Sharing Your Information

We do not sell your personal information.

We may share your information with:

  • Courier companies for delivery purposes

  • Payment processors (e.g., PayFast, PayPal)

  • Service providers assisting with technical infrastructure (e.g., our website host or email provider)

  • Legal authorities if required by law

All third parties are obligated to maintain the confidentiality and security of your data.

5. Security of Personal Information

We take reasonable and appropriate measures to secure your personal data, including:

  • SSL encryption on our website

  • Firewalls and secure servers

  • Limited access to personal data by authorized staff only

6. Data Retention

We retain personal data for as long as it is required to fulfill the purpose for which it was collected, including for legal, accounting, or reporting requirements.

7. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you

  • Request correction, deletion, or restriction of your information

  • Object to certain types of processing

  • Withdraw consent at any time (this will not affect any lawful processing done before your withdrawal)

To exercise these rights, contact us at privacy@rusticrootsshop.co.za.

8. Cookies

We use cookies to enhance your browsing experience and analyze site usage. You can disable cookies via your browser settings, though some features of the site may not function correctly without them.

9. Cross-Border Data Transfers

If your information is transferred outside South Africa, we will ensure appropriate protection is in place as required by POPIA.

10. Changes to This Policy

We may update this policy periodically. The latest version will always be available on our website, and material changes will be communicated where appropriate.

11. Contact Information

If you have questions or concerns about your personal information or this Privacy Policy, please contact:

Rustic Roots Privacy Officer
Email: privacy@rusticrootsshop.co.za
Phone: +27 62 497 1566

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